I was reading about Lionsgate and its promotion for its new movie Kick-Ass(which looks awesome in a feel-good kind of way, letting us all pretend like we have the power to take control of our lives and the world for at least two hours).
The AdAge article was talking about this new Web interface that conglomerates all social media platforms into one easy to navigate, and easy to monitor, Web page.
Ok, now that's kick ass.
A new start-up company out of Silicon Valley is responsible for the site, and apparently the whole trend. thisMoment has coined the term "Distributed Engagement Channel" where a brand can be managed in one place across many different [social] media channels.
This is revolutionary because now the user can go to one place for a complete social media directory AND the brand management team can go to one place to monitor these various channels. This is totally awesome because I always have at least twelve different tabs open in my Web browser, and I find myself easily getting lost and distracted amidst all the "clutter" on my social media sites. With this, I can go to one site and be lead exactly where I need to go on all my other sites.
thisMoment, seriously, thanks.
Now all we need are more companies to hop on this train.
(The image on this post is from their Web site, and I think it does a nice job of telling the whole story.)
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